Useless Product Features
I was at my parents’ house yesterday visiting them and my sister for the day for a change of pace. In the refrigerator they had milk from Hood in a white “light block” container. I have seen it before but never really thought about it. I might have even purchased it in the past but that isn’t the point.
Why the light block container? The milk leaves the bottling facility which is dark, is put into refrigerated trucks which are dark, it is loaded into the supermarket cooler which is away from the sun, and then is placed into your refridgerator which is dark when you close the door. What light is the container really blocking?
Marketing people think of all sorts of gimmicks to sell products and we are willing to pay for them. It’s interesting. Do other countries have similar “technology”?
OMG, nothing epitomises this closer than when ‘Michelob Ultra’ came out, branded as the ‘low carb beer.’ I’m sure I don’t have to tell you, that ALL LITE BEER IS LOW CARB, that’s*why* it’s lite beer! *facepalm*
Man, consumers can be really stupid.
Comment by london_meeja_whore — May 4, 2007 @ 3:59 am